OBJECTIVE
Create awareness around Eilish, the Billie Eilish fragrance, leveraging the artist’s Coachella debut. Tell the story of the fragrance and drive organic social media content.
ABOUT THE PROJECT
BMF collaborated with Parlux Fragrances to introduce Billie Eilish’s new fragrance, Eilish, at Coachella in Palm Springs during a multi-day event partnership with Soho Desert House. BMF’s creative team conceptualized and produced a monumental sized replica factice of the fragrance bottle itself – inspired by Billie’s favorite parts of the body: the chest, neck, and collarbone. The bottle factice was gilded in a beautiful amber-bronze and was the central focal point as guests entered the Desert House grounds. BMF also conceptualized and produced a custom fragrance discovery experience, featuring the scents and ingredients from Eilish for guests to interact with. A custom Eilish swing was also erected close to the oversized factice bottle for guests to capture the perfect share-worthy photo moment.
RESULTS
- 6
Days - 2
Weekends - 1k+
Ticked Guests
HOW WE COLLABORATED
Production Management / Production Execution / Creative Event Design / Partnership Consultation
“Billie Eilish strikes a pose in front of GIANT replica of new fragrance ahead of her history-making headlining performance at Coachella.”
– Dailymail.com
